Leicester’s Independents Are In, Are You?
BID Leicester has launched an exciting new ‘Independent Leicester’ initiative using the slogan “We’re in” as a rallying cry for indie companies.
The campaign, delivered in partnership with BID Leicester and a host of local independent businesses, has been designed to encourage consumers to shop local and discover what the city’s thriving independent scene has to offer.
Businesses involved in the campaign will proudly be displaying the “We’re in” logo in their windows, so customers will know they are supporting an independent when they come in. The concept will also incorporate a dedicated website, social media channels and advertising campaign.
To celebrate the launch, an “Ultimate Independents Weekend” competition package is on offer for one lucky winner and a guest, which can be entered via the Independent Leicester website. The prize includes overnight accommodation at St Martins Lodge; a Chocolate Workshop at Cocoa Amore; shopping vouchers for SET and Pilot; treatments at Femi Beauty; a goodie bag from Harriman & Co;
bottle of bubbles courtesy of Exchange Bar; a private whiskey tasting at 23 Wine & Whiskey, plus delicious meals and treats from James Café Bistro, Gelato Village, King Richard III Pub & Chophouse and Queen Victoria Arts Club.
An ‘Independents Weekend’ will also be running on the 28th and 29th September, where customers are being encouraged to show support for the campaign by shopping local and checking the LoyalFree app for amazing deals.
Simon Jenner, BID Director, comments: “We are incredibly proud of the independent businesses we have in Leicester and are very much looking forward to highlighting who they are, what they do and the stories and personalities behind them.”
Further supporting the ‘Independent Leicester’ message, BID Leicester has worked with Arch Creative and Fraser Urquhart Media to launch the campaign, both of whom are independent businesses.
For more information about the campaign and Leicester’s thriving independent scene, visit: www.independentleicester.co.uk