Visit Leicester has officially announced its Green Days, Green Stays and Green Ways campaign, a major initiative designed to highlight the benefits of regenerative tourism and encourage eco-friendly travel throughout the city and county. Tourists the world over are increasingly aware of the impact of their travel and want to know that their choices make a positive difference, rather than leave a negative impact. Moving beyond traditional sustainability, the campaign focu

Visit Leicester has launched its brand-new Tourism Growth Plan, setting out a five-year strategy to continue to grow the tourism economy and solidify a distinctive identity for Leicester and Leicestershire . The Tourism Growth Plan builds on the success of the previous five-year plan, which saw the city and county rally from the impact of the longest COVID lockdown in the UK to grow the value of the tourism economy to £2.5 billion and welcome 32 million visitors per year to t