Visit Leicester has launched its brand-new Tourism Growth Plan, setting out a five-year strategy to continue to grow the tourism economy and solidify a distinctive identity for Leicester and Leicestershire . The Tourism Growth Plan builds on the success of the previous five-year plan, which saw the city and county rally from the impact of the longest COVID lockdown in the UK to grow the value of the tourism economy to £2.5 billion and welcome 32 million visitors per year to t

Leicester’s Festivals & Events team has been named as one of just ten finalists in VisitEngland’s prestigious Tourism Superstar Awards — and the city now has the chance to help them win. Facing competition from across the country, the team is flying the flag for Leicester on a national stage, and public votes will decide the champion. They’re up against some stiff competition from all across the country and you can vote for them Here to help bring the title home to Leicester

Following the launch of a brand new website last year, Visit Leicester is now the first official Tourism Organisation in England to have its own AI Chatbot – a smart new digital assistant designed to make planning a visit to Leicester and Leicestershire quicker, easier and more reliable. FOXI , is a helpful and handy tool capable of answering any question that visitors to the website may have from attractions and events to places to eat and stay. And unlike using more widely