This weekend, Leicester’s skies will be transformed as the city hosts its first-ever Balloon Festival, one of a series of major family-friendly events expected to attract hundreds of thousands of visitors to Leicester and Leicestershire. From spectacular hot air balloon displays and Star Wars adventures to giant mazes, colourful cultural celebrations and extraordinary community art installations, the county is offering families a packed programme of unique experiences throu

A group of Leicestershire cyclists have embarked on a 220-mile challenge in the hope of securing national recognition for a new long-distance cycling route that would put the county on the map for ‘bikepacking’ adventure tourism. The proposed ‘King's End’ route will link key historic sites, countryside landscapes and independent cafés across Leicester and Leicestershire, with the hope that it will be included in Cycling UK's prestigious ‘Adventure Series’ - potentially making

Visit Leicester has launched its brand-new Tourism Growth Plan, setting out a five-year strategy to continue to grow the tourism economy and solidify a distinctive identity for Leicester and Leicestershire . The Tourism Growth Plan builds on the success of the previous five-year plan, which saw the city and county rally from the impact of the longest COVID lockdown in the UK to grow the value of the tourism economy to £2.5 billion and welcome 32 million visitors per year to t

Leicester’s Festivals & Events team has been named as one of just ten finalists in VisitEngland’s prestigious Tourism Superstar Awards — and the city now has the chance to help them win. Facing competition from across the country, the team is flying the flag for Leicester on a national stage, and public votes will decide the champion. They’re up against some stiff competition from all across the country and you can vote for them Here to help bring the title home to Leicester