New figures have revealed that the economic impact of the tourism sector in Leicester and Leicestershire is worth £2.676 billion, despite a challenging environment for these businesses. This figure relates to activity in 2025 and is up by 4.62% on the 2024 figure of £2.558 billion. Over 32.5 million people visited the city and county in 2025, this is an increase of 1.65% on the previous year’s figure of 32.04 million, which was 2.4% up on 2023. Of these numbers, the county we