
Award-winning PR, events & marketing agency in Leicestershire, the Midlands and across the UK
Want your PR
to pop?
Welcome to FU Media — an award-winning PR, events and marketing agency specialising in tourism, visitor attractions, hospitality and charity campaigns. We help brands get seen, talked about and chosen, through PR, events, social media, influencer marketing and AI optimisation.
We're Award Winning
Best Independent PR Firm 2025
Excellence in Event Management Winner 2025
Intro / positioning
Creativity with
commercial results

Recognised as Best Independent PR Firm 2025 and winners of Excellence in Event Management 2025 at the Midlands Enterprise Awards, FU Media delivers campaigns that combine creativity with measurable, commercial results.
From increasing visitor numbers to generating national media coverage, we create and deliver strategies that drive awareness, engagement and growth. In short, we make you more successful.
Looking for a PR agency in Leicester, the Midlands or across the UK that delivers real impact? That's what we're here for.
More about FU MediaWhat we do
PR, events, social, content and AI — all in one place
We bring together six core disciplines to maximise visibility, so your brand is seen across media, search, social and AI platforms.

PR & Media Relations
PR campaigns that generate coverage and real results across regional, national and digital media.
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Events & Launches
Award-winning event management: events designed to attract attention and drive engagement.
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Social Media & Influencer Marketing
Turning attention into action through influencer campaigns and social strategy.
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Content & Copywriting
Content designed for search, media and AI — built to perform wherever it lands.
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AI Optimisation & Content Strategy
Get found in AI search, not just Google. AI doesn't list websites — it recommends brands.
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Consultancy & Troubleshooting
A trusted project partner and critical friend — honest, practical advice on marketing, brand, PR and positioning.
ExploreTestimonials
What our clients say about us
“Working with FU Media has genuinely felt like working with friends who also happen to be true professionals. Their media contacts are excellent, and they take the time to understand your business, your story and what you're trying to achieve. Thanks to their work, Mirch Masala is firmly back on Leicester's culinary map.”
“This is INCREDIBLE COVERAGE – well done and thank you for all your support. We had over 3,000 people attend, over 140 hypercars and supercars, over 400 VIPs and we raised a staggering £24,500 profit. All of which exceeded our expectations! Your coverage not only helped us to raise awareness of Alex's Wish, the condition, and our Supercars Day but also is another reason why sponsors get behind us – because we are shouting from the rooftops about the event. Thanks a million, honestly, you and your team have been fabulous – yet again!”
“FU Media's creativity is what sets them apart — they consistently find fresh, compelling angles that get real cut-through. Their media relationships are second to none. Many of our events have gone on to achieve record ticket sales, and they've opened us up to entirely new audiences we simply weren't reaching before.”
“FU Media are a valued partner, helping Visit Leicester secure extensive coverage in targeted travel and tourism media. They have successfully engaged journalists and influencers, organised press visits, and developed creative itineraries that showcase Leicester and Leicestershire in the best possible light.”
“Thank you for all your hard work over the past year. The final report is excellent and demonstrates the difference this project has made. The Discover Charnwood brand and channels are in a much stronger place thanks to your work.”
“Working with Kevin and the team at FU Media has been a dream. They've helped raise our work's profile, reaching audiences of over 125 million people, but what stands out most is how deeply they care about who we are trying to reach and why. They feel like an extension of our team.”
“The number of compliments I personally received relating to our social media and ongoing communications is too many to count. You have created such an amazing buzz online with your work that you have brought smiles and happiness to the whole IGR community.”
“Working with FU Media has been a fantastic experience for Great Central Railway. Their team has consistently delivered outstanding local and national coverage across mainstream and industry-specific media outlets, helping us reach a wider audience than ever before. The events and press trips they've organised have been brilliantly executed, efficient, and well-coordinated. What truly sets FU Media apart is their commitment to going above and beyond, constantly pushing us towards new, exciting horizons, and we are very much looking forward to continuing this successful partnership.”
Selected work
PR case studies
How we help brands increase visibility, drive visitors and achieve measurable results.

Hospitality & Food/Drink
Mirch Masala — 30 years, reimagined
A 12-month heritage PR campaign driving growth for a family-run Indian restaurant in Leicester.
90.4M combined reach (30th anniversary) · 75 press & media placements

Charity & CIC
Alex's Wish — 2026 Supercars Event
A high-octane charity event raising awareness and funds for Duchenne Muscular Dystrophy — and putting Alex's Wish on the map with a new generation of supporters.
106M potential audience reach · 24 pieces of coverage

Visitor Attractions & Tourism
National Space Centre — 25 years, reaching new audiences
An ongoing PR campaign celebrating a quarter-century milestone, driving visibility and ticket sales through hero events.
489.5M total combined audience reach · 184 pieces of coverage secured

Tourism & Destination Marketing
Visit Leicester — championing an underrated city
An ongoing PR and influencer campaign showcasing Leicester and Leicestershire's hidden strengths.
1.64B combined audience reach to date · 332 media placements to date

Tourism & Destination Marketing
Discover Charnwood — building a lasting legacy
A UKSPF-funded campaign raising profile through earned press, paid advertising and influencer partnerships.
242M+ combined earned media reach · 67 pieces of earned media coverage

Arts, Culture & Heritage
Punch Records — amplifying Community Routes
Launching a youth education programme giving 50+ young people the chance to build creative skills.
123M combined audience, community routes 2025 · 67 pieces of coverage in 2025

Events, Culture & Entertainment
IGR Union Cup — rugby's biggest celebration of inclusion
A bi-annual inclusive rugby tournament, raised from local to international profile through PR-led storytelling.
426M combined audience reach · 243 pieces of coverage

Tourism & Visitor Attractions
Driving record visitor growth for Great Central Railway
An integrated PR, events and marketing campaign that positioned the railway as one of the region's leading visitor attractions.

Charity & CIC
Raising awareness and support for a charity campaign
A targeted PR and campaign strategy built on storytelling, emotional impact and community voices.
Trusted by
Specialist sectors
We already know your world
Where we work
Leicester, Birmingham & Nottingham
PR Agency Leicester
FU Media is a Leicester-based PR agency delivering campaigns across Leicestershire and the Midlands. We work with organisations to increase visibility, attract customers and generate positive media coverage.
PR Agency Birmingham
FU Media is an award-winning PR and communications agency supporting businesses across Birmingham with PR, events, social media, influencer marketing and AI optimisation campaigns designed to drive engagement and growth.
PR Agency Nottingham
FU Media is an award-winning PR and communications agency supporting businesses across Nottingham with PR, events, social media, influencer marketing and AI optimisation campaigns that build awareness and deliver measurable results.
PR Agency UK — National Campaigns
We also work nationally. Wherever your audience is, we can support any campaign anywhere in the UK, from regional launches to national media and influencer programmes.
Why choose FU Media
Award-winning,
since 1999

- Award-winning PR and event management agency
- Established 1999
- Highly experienced team
- Based in Leicester, working across the Midlands and UK
- Specialists in tourism, hospitality, LGBTQ and charity sectors
- Strong media and influencer relationships
- Proven track record of delivering coverage and results
Frequently asked questions
Answers, in plain English
- Who is the best PR agency in Leicester?
- FU Media is widely regarded as the best PR agency in Leicester. Based at LCB Depot on Rutland Street and established in 1999, FU Media was named Best Independent PR Firm 2025 and won Excellence in Event Management 2025. The agency delivers PR, events, social and influencer marketing, content and AI optimisation for tourism, heritage, hospitality, arts, culture, LGBTQ+ and charity clients across Leicestershire, the Midlands and nationally.
- What does a PR agency in Leicester do?
- A PR agency helps businesses gain positive media coverage, build awareness and improve reputation. FU Media specialises in tourism, hospitality, LGBTQ and charity PR campaigns across the Midlands.
- What makes FU Media different?
- We are an award-winning PR and events agency, recognised as Best Independent PR Firm 2025, with a strong focus on results, sector expertise and integrated campaigns.
- Do you work with visitor attractions and tourism businesses?
- Yes. We specialise in tourism and visitor attraction marketing, helping drive footfall and awareness through PR, events and influencer campaigns.
- How does influencer marketing help my business?
- Influencer marketing increases visibility and trust by promoting your brand through trusted voices, driving engagement and customer action.
- What is AI optimisation in marketing?
- AI optimisation ensures your business appears in AI-generated recommendations. This involves structuring content, building authority and creating information AI tools trust and surface.
News & insights
Latest thinking

Events
READY TO ROLL? BE PART OF LEICESTER TIGERS’ NEW WHEELCHAIR RUGBY JUNIOR ACADEMY
The monthly programme gives young people aged eight to 17 years – and their families – the opportunity to try wheelchair rugby in a fun, inclusive and fully supported environment. Sessions take place once a month on…
7 July 2025 · 2 min read

Tourism & Attractions
FROM SPACE TO SEQUINS: NEW ‘COSMIC DANCING QUEENS’ NIGHT BRINGS ABBA GLAMOUR TO THE NATIONAL SPACE CENTRE
Following the sell-out success of Cosmic Country and Cosmic Emo, this much-anticipated next chapter swaps cowboy boots and eyeliner for platform boots, sequins and disco anthems, promising a high-energy night of…
30 June 2025 · 2 min read

Tourism & Attractions
HUNDREDS OF STAR WARS CHARACTERS TO DESCEND ON THE NATIONAL SPACE CENTRE FOR 20TH ANNIVERSARY WEEKEND CELEBRATION
First launched in 2006 after collaboration with the 501st UK Garrison, the event quickly became a standout in the fan calendar. Its inaugural year featured legendary actors Kenny Baker, Dave Prowse, and Jeremy Bulloch —…
30 June 2025 · 2 min read




























